alnmike Posted November 13, 2006 Share Posted November 13, 2006 hi! What does the forum think is a reasonable return oninvestment - ie cost of advertisement - to entice them to renew? For example having done my stats for the year, only got 1 new bookingfrom FC, but in total I got 28 days rental from them. Which was nice.I had a selection of advertisers this year, but most of their enquiries were for August, and I was already booked.Your thoughts please!!Thanks Link to comment Share on other sites More sharing options...
Lizzie15 Posted November 13, 2006 Share Posted November 13, 2006 Hi. I advertised with 4 companies last year but 2 haven't performed at all during this time so I have ditched them both- the year befor they both provided several bookings. My website is getting far more hits than it used to and bookings haven't dropped in any way. I now only pay out about £150 on advertising and this seems enough to bring in the business. The 4 week booking is probably worth staying with them,especially if it links to your web site? Just my random thoughts[8-)] Link to comment Share on other sites More sharing options...
Apero Posted November 13, 2006 Share Posted November 13, 2006 [quote user="alnmike"]hi! What does the forum think is a reasonable return on investment - ie cost of advertisement - to entice them to renew? For example having done my stats for the year, only got 1 new booking from FC, but in total I got 28 days rental from them.[/quote]I assume from your post that, FC has paid for your listing? What time of year did this 28day booking cover?Any marketing costing above .1% of income generated; is money burnt. This is a hard fact which you should address. Link to comment Share on other sites More sharing options...
The Riff-Raff Element Posted November 14, 2006 Share Posted November 14, 2006 Sooooo....if you'd got a 30,000 euro income from letting, this wouldequate to 30 euro total maximum spend on advertising. I'd love to knowwho is giving quality space for that kind of money....Methinks you jest.Our advertising spend came out at around 3.5% of total revenue, thoughit will be fractionally less this year because we discarded some stuff.Alnmike - If I understand correctly, although you took 28 days from FC,most of this was from previous customers: would thay have found youanyway?We work on the following basis:1) The six weeks summer holidays will let irrespective of where we advertise, though they still need publicity;2) Outside of the summer six weeks, an advert must generate at least ten times it's cost to be considered worthwhile.I don't think any serious business can ever be completely happy withtheir advertising year on year: there should always be a couple ofchanges. So if one advertiser (even a long standing one) no longer cutsthe mustard then they have to be considered for the chop. Link to comment Share on other sites More sharing options...
alnmike Posted November 14, 2006 Author Share Posted November 14, 2006 JonThanks - this is exactly how I feel. As you say, we had repeat bookings who should have found us anyway!!Think I may drop them, gulp!!!Thanks all for your thoughts! Link to comment Share on other sites More sharing options...
montagrier Posted November 15, 2006 Share Posted November 15, 2006 Jon... I like a man who knows his maths....Its late, but I make 1% of 30,000 about 300 euros...But then again as I said it is late in the eveniing..monti Link to comment Share on other sites More sharing options...
The Riff-Raff Element Posted November 16, 2006 Share Posted November 16, 2006 Ah - but Apero wrote 0.1% or 1 per mille. Maybe he did make a typo.Mind you, even 300€wouldn't buy much. Link to comment Share on other sites More sharing options...
Iceni Posted November 16, 2006 Share Posted November 16, 2006 [quote user="alnmike"]hi! What does the forum think is a reasonable return on investment - ie cost of advertisement - to entice them to renew? For example having done my stats for the year, only got 1 new booking from FC, but in total I got 28 days rental from them. Which was nice.I had a selection of advertisers this year, but most of their enquiries were for August, and I was already booked.Your thoughts please!!Thanks[/quote]John Wanamaker also had a problem with advertising and he was more of a success than most of us dream about.I would expect the return to exceed the cost of the advert or why bother ?John (boring old FCCA in an earlier life)Not Link to comment Share on other sites More sharing options...
Apero Posted November 16, 2006 Share Posted November 16, 2006 [quote user="Iceni"] John Wanamaker also had a problem with advertising and he was more of a success than most of us dream about.I would expect the return to exceed the cost of the advert or why bother ?[/quote]Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) [quote user="Iceni"]I would espect the return to exceed the cost of the advert or why bother?[/quote]No brainer there.What is a cynic? A man who knows the price of everything and the value of nothing. Oscar Wilde (1854 - 1900), Lady Windermere's Fan, 1892, Act III My post should have read 1% slight slip of a . Link to comment Share on other sites More sharing options...
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