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Business good will


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The business basically only consists of its tangible assets (property, equipment, stock, work in progress/order book etc) and the rest is essentially intangible "goodwill" (for the purposes of normal people buying businesses rather than analysing them). People will use various means for valuing a business, eg using the turnover on its own or profit x 10 or whatever. In reality the figures used will not represent reality and it has to come down to "what do the buyer and seller agree on?". They may ASK for profit x 10 but you wouldn't pay that, unless you could see that you could sell a lot more or cut costs significantly. Commercial investment property (which in general is a fairly pure form of business transaction) is generally valued by the return (relative to interest rates) and by the quality of the tenant, and even THEN that just provides a starting point for bargaining.

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