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New universal mobile phone card?


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I caught the tail-end of an advertisement on TF1 recently, and another on radio NRJ, both talking about a new "universal" pay-as-you-go mobile phone card, available from newsagents.  My local newsagents have not heard of it, and an internet search revealed nothing.
 
Has anyone heard about this card?  I'm looking for alternatives to the usual Mobicarte/Nomad cards available from Orange, Bouygues etc.
 
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Its Universal only in the sense that it is a branding by Universal Records aimed at the younger end of the market. Costs from 17 euros a month for 45 "French" minutes, 0.6 Euros a minute for calls to the UK.

Its USP is that you pay a fixed sum each month for a fixed amount of time, so no risk of spending too much without buying more time.

So its a bit like a PAYG but by subscription.

http://www.universalmobile.fr/offre/ou_trouver/index.php

 

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