RED Storm

[Mandy]

Hi everyone~~~

I'm a undergraduate from China. Now, I'm proceeding my graduate paper, and it is related to the colour 'red' in food packaging. I hope to learn your culture and your opinions about 'red'. Thus, there is a questionnaire posted here....

I hope you can help me because around me I can't find some guys from abroad to answer my questionnaire. I just wanna know the differences among different cultures and find out the gap, for research only!

Could you do me a favour to answer it? If yes, many thanks!! Could you send your answer to me as a message?I promise to keep your answers secret~ If no, thank you all the same.~ 

 

Questionnaire

1. Ur Age:

2. Ur Gender:

3. Ur Job:

4. Ur nationality:

5. Ur character (more than one choice)

 □outgoing

□good at communicating

□easy to get excited

□easy to have a conversation

□like doing outdoor excises

□initiative

□hesitated

□coward

□speechless

□preciseness

□like loneliness

□shy

□like liveliness                   

□like peace

6.  Please put the following elements in the order based on your understanding of culture. Which one has the greatest impact on daily life?

   ①Educational Background　②Customs   ③Colour style　④Dress　⑤Moral Standards  ⑥Values

   (degree of extent) greatest→lest_______________________

 

7. If there is a new-launched food, how much does the colour of its package induce you to buy?

   A. 90%

   B. 70%

   C. 50%

   D. 30%

   E. 0

 

8. If you are a patron of one food, which you always buy, how much does the colour of its package affect you to buy again?

   A. 90%

   B. 70%

   C. 50%

   D. 30%

   E. 0

 

9. Do you like the colour 'red' (based on your interest)?

　 □yes　　□no

 

10. What do you think that the colour 'red'  stands for? (more than one choice)

□riches & powers　□luck　　□happiness　　□prosperity

□fortitude　　□positiveness　　□sacrifice　　□power of life

□blood & death　　□violence & combat　　□evil　　□porno

□war & revolution　　□alarm　　□aggressiveness　　□risk & tensity

　　                             

11. Do you think it appropriate to dress the food package in red?

If “yes” go 12;if “no” go 13

 

12. Why do you think ‘red’ is suitable for food packaging?

A.      It is easy to catch consumers’ attention.

B.      It means good omen.

C.      It makes the food packed in it tastes well.

D.     It is welcomed by majority of people

E.      No special reason.

 

13. Why do you think ‘red’ is not suitable for food packaging?

A.      It seems to be ugly.

B.      It means danger and alarm.

C.      It makes the food packed in it tastes bad.

D.     It is commonly used in many packaging.

E.      No special reason.

 

14. What do you think of the colour 'red' in snack’s package?

　　A. interesting　　　B. so so　　　C. ugly　　　D. hard to say

　　your reasons___________________________

 

15. What do you think of the colour 'red' in beverages package?

　　A. interesting　　　B. so so　　　C. ugly　　　D. hard to say

　　your reasons___________________________

 

16.  What do you think of the colour 'red' in beverages package?

　　A. interesting　　　B. so so　　　C. ugly　　　D. hard to say

　　your reasons__________________________

 

17. What do you think of the colour 'red' used as main one of the food package?

A. Business strategies for inducing customers

B. People's interest

C. Cultural effect

D. Fashion trend

E. I don’t care

  

(End)

 Many thanks for your cooperation!