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Law on Fruit & Veg price publicity


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I was surprised the other day when reading through my Champion supermarket junk mail (as you do when you're about to light the fire with it) to find a page of pictures of fruit and veg with no prices.

An accompanying blurb explained that they were prohibited by law from publishing their prices for these commodities.

Didn't know about this before - is it a rule designed to protect the traditional markets, or is there some other explanation? Perhaps farmers in the UK wouldn't have to grumble so much if the same law applied there.

(No, silly, UK farmers always grumble about something - no rain, too much rain, poor harvest so low income, good harvest so low prices and low income, etc, etc, etc.... How on earth will they be able to buy the next deluxe 4x4 for themselves and the latest BMW for the wife?)

Sorry - got distracted. Did anyone else know about this rule?

Patrick

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There are very strict controls (Loi NRE)  on advertising the price of vegetables in catalogues, newspapers etc, a breach can result in a fine of 100,000 Euros.

In the UK as Alexis says its usually a tease, in France its more serious.

The intention is to stop the big supermarkets manipulating the markets, fat chance!

 

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